As brand owners expand, managing numerous packaging references becomes increasingly challenging. Most brand owners initially handle packaging printing directly with each printer. But as the number of packaging references grows, this approach tends to become overwhelming. Discrepancies in colour and quality can arise, harming the brand's perception and integrity.
Brand owners are in need of a reliable partner to coordinate their packaging printing projects. They need a Repro House able to handle all printing technologies (flexo, gravure, offset, etc) and colour management.
Streamlining Packaging Printing Processes
By partnering with a Repro House, brand owners streamline their packaging printing processes and have a single point of contact for all their packaging printing needs. This saves time and ensures brand consistency.
No need to liaise directly with multiple packaging printers anymore! Brand owners can focus their energy on dealing with other strategic part of their business.
Ensuring Brand Consistency and Quality Control in Packaging Printing
Repro Houses play a crucial role in ensuring brand consistency and quality control in packaging printing. They have expertise in colour management, which ensures that the colours used in packaging materials are consistent across different printers and printing technologies. This helps in maintaining a cohesive visual identity for the brand.
Proactively, the Repro House also plays an advisory role, assisting brand owners in optimising their overall packaging process. This includes conducting feasibility studies for:
- Product launches
- Range redesigns
- Complex projects
- CSR objectives (such as reducing ink quantity and reducing the number of colours)
- Cost reduction targets
Additionally, Repro Houses have quality control measures in place to ensure that the packaging is compliant and meets the brand's standards. They conduct thorough checks for colours, print quality, and overall packaging appearance to deliver high-quality results.
By partnering with a repro house, brand owners can have peace of mind knowing that their packaging will consistently be First Time Right.
Choosing the Right Repro House for Your Brand's Packaging Printing Needs
When selecting a Repro House for your brand's packaging printing needs, there are several factors to consider:
- Ensure that the repro house is well established and has enough expertise in handling the specific printing technologies required for your packaging materials. They should be well-versed in the printing processes relevant to your brand. Some Repro Houses like Miller Graphics are multi-process, which means they know how to coordinate all printing technologies across all printing substrates.
- Consider their track record in colour management and quality control. Look for testimonials or case studies that demonstrate their ability to consistently deliver high-quality results.
- Evaluate their communication and coordination processes. A Repro House should provide efficient and clear communication, serving as a reliable point of contact for all your packaging printing needs. It's even better when they provide an online platform such as Millnet to follow all your archived, listed and ongoing printing jobs in one place.
- Consider their capacity to handle your brand's volume of packaging printing. Ensure that they have the resources and capabilities to meet your production requirements.
By carefully considering these factors, you will choose the right Repro House that will effectively meet your brand's packaging printing needs.
Miller Graphics is a multi-process Repro House specialising in packaging printing on all substrates (cardboard, paper, plastic, metal, glass, etc.).
With a presence in 9 countries and in-depth knowledge of the packaging and printing industries, Miller Graphics employs 420 people and achieves an annual turnover of €48 million.
Discuss your project with one of our prepress experts: https://www.millergraphics.com/contact/
