In the realm of packaging design and compliance, every detail matters, and the slightest error can be detrimental. That's why an increasing number of brand owners are turning to specialised experts such as Repro Houses.
Let's delve into how a Repro House can be an ally for brand owners:
Technical Expertise in Packaging
Repro Houses master file preparation techniques and image processing. Their technical expertise allows them to manipulate visual elements with precision, ensuring optimal print quality on various packaging materials (paper, cardboard, film, etc.) regardless of the printing process. From image retouching to colour management, Repro Houses harness digital tools to create high-quality artworks.
Another aspect of Repro Houses’ technical expertise lies in their deep understanding of printing processes. They comprehend the specificities of each printing method, whether it's offset, flexography, gravure, or digital printing. Their knowledge enables them to optimise packaging artworks to ensure maximum print quality. From optimal image resolution to adjusting spot colours, Repro Houses meticulously prepare files for impeccable results on all substrates.
Understanding Packaging Regulatory Requirements
When it comes to regulatory compliance, Repro Houses are invaluable allies. Their knowledge of standards and regulatory requirements ensures that packaging artworks comply with all applicable laws and regulations (from a formatting perspective). Whether it's labeling (ensuring the correct size of icons), ingredient information, or product safety, Repro Houses ensure that every detail conforms to standards regarding size and readability. The Repro House is responsible for adhering to guidelines related to various obligatory icons.
Resource Optimisation
Working with a Repro House also optimises brand owners’ resources. Rather than dedicating time and effort to image manipulation and file preparation, they can entrust this task to qualified professionals. This saves time, reduces stress levels for teams, and frees up internal resources to focus on other packaging aspects.
Creativity and Innovation
Repro Houses don’t just manipulate images; they also bring a creative and innovative dimension to the design process. Their expertise allows them to explore new techniques and propose improvement ideas. Repro Houses are also capable of conducting feasibility studies regarding packaging developments or range redesigns. Sustainable development objectives prompt many brand owners to consult their Repro House on the feasibility of reducing the number of colours for their packaging printing while maintaining visual quality. On this point, it's important to note that for range redesigns, brand owners benefit from involving their Repro House early in the thought process.
Centralisation of Proofs
Regulatory compliance is also threatened by versioning, i.e., the multiplication and dispersal of proofs (modifications, email exchanges, etc.). When proofs are scattered and multiple versions circulate, the risk of error and non-compliance increases. Miller Graphics centralises all proofs on its Millnet production platform. By consolidating all proofs on a single online platform accessible to brand owners and their printers, Miller Graphics ensures that all stakeholders always have access to the latest up-to-date versions.
This centralisation allows for transparent, collaborative, and efficient monitoring of packaging artworks, thereby reducing the risk of printing packaging that does not comply with current regulations. By having easy and quick access to updated proofs, brand owners ensure flawless regulatory compliance throughout the production process.
Conclusion
Relying on a Repro House for packaging design and compliance offers numerous advantages. Their technical expertise and in-depth knowledge of regulations make them valuable partners for any brand owner seeking to secure, streamline, and expedite its packaging process.
Miller Graphics is a Repro House specialising in the design and compliance of packaging artworks on all substrates (cardboard, paper, plastic, metal, glass, etc.). Schedule a free consultation with a packaging expert: Contact us.
