Content management in the packaging industry is essential to ensure accuracy, efficiency and compliance. A strong, centralised system minimises human error, ensures visual consistency and speeds up the approval cycles required for packaging design.
Specialised software such as Millnet Content simplify the management of packaging projects. Millnet Content centralises data, reduces manual processes and limits the risk of errors. This tool, optimised for packaging design, encourages collaboration between teams, particularly IT and marketing, thanks to collaborative workflows and advanced automation, while guaranteeing meaningful progress reports.
Overview of Packaging Content Management Regulations
The management of packaging concept files is ruled by a complex and constantly evolving regulatory framework. These impose strict standards in terms of labelling, safety and durability. These regulations are essential for guaranteeing packaging compliance, protecting public health and the environment, and boosting consumer confidence.
Labelling regulations and compliance
Labelling regulations are particularly demanding, and vary according to the type of product and its distribution area. For example, the CLP 2025 (Classification, Labelling and Packaging) regulation imposes specific requirements, such as a minimum font size to ensure legibility, as well as the inclusion of precise information in advertising and online sales.
Packaging must also display detailed product information, such as the list of ingredients, nutritional values and allergen warnings. The use of specific tools is much needed to centralise information, control versions and automate approval processes during the content creation process. This reduces the risk of human error and ensures compliance with regulatory requirements.
Safety standards and certification
Safety standards and certification play a key role in packaging content management. ISO quality management standards, for example, enable companies to set up systems to ensure compliance with international standards. FSC (Forest Stewardship Council) certification for sustainable wood sourcing is also important, particularly for cardboard and wood packaging.
Compliance with these standards and certifications enhances the reputation of brands and consumer confidence. It shows a true commitment to quality and sustainability, aspects that are increasingly valued by consumers who are sensitive to environmental and public health issues.
Sustainability claims
Sustainability plays an increasingly important role in the management of packaging content. For example, European Regulation 2025/40 on packaging and packaging waste (PPWR) sets ambitious targets for recycling and waste reduction.
Packaging must bear harmonised labels indicating its composition and recyclability. Companies are also required to include a minimum proportion of recycled materials in the manufacture of plastic packaging. Many innovative brands are adopting sustainable packaging initiatives, such as using biodegradable materials or promoting reuse and recycling. Content management plays a central role in these efforts, ensuring that the information displayed on packaging is accurate, consistent and compliant with environmental regulations.
Other key features of dynamic packaging file management
Dynamic packaging content management is based on a number of key features that optimise efficiency, accuracy and collaboration throughout the packaging process.
Version control and revision management
Modern content management systems track changes, manage revisions and maintain a detailed history of the changes. This process ensures that all changes are recorded and that the final version is clearly identified, thus avoiding confusions and mistakes.With version control, teams can quickly identify the most recent version of a document, avoiding delays and errors in packaging design and production.
Digital asset management and centralisation
Specialised software enables all files and digital assets to be grouped together in a centralised location, facilitating access and collaboration between team members. This centralisation includes source files, illustrations, visuals and product information, all accessible via a single source based on a dedicated design tool. This reduces the risk of lost or duplicated files and makes it easier to supply packaging designs with greater accuracy.
Plus, centralising digital resources means that data backup and recovery processes can be set up, guaranteeing the security and availability of information whenever they’re needed.
Workflow and collaboration tools
Workflow and the use of collaboration tools are key to increasing efficiency and improving communication. Packaging project management software can assign tasks, create approval workflows and facilitate real-time collaboration between team members, including designers, marketers and production managers.
Real-time collaboration features allow teams to work simultaneously on projects, share comments and feedback, and monitor progress instantly. With technologies such as online proofing, teams can also check the design and spot any colour differences before the files are printed, reducing the risk of errors in the packaging management process.
Conclusion
In this article, we have analysed the essential elements of dynamic packaging content management. We have highlighted the importance of complying with regulations, version control, centralising digital assets and automating workflows. These practices can minimise human error, speed up approval processes and ensure that packaging complies with safety and sustainability standards.
Compliance with regulations, whether relating to labelling, safety or durability, is essential for packaging manufacturers. It helps to protect public health and the environment, while enhancing brand credibility. At the same time, features such as version control and workflow automation optimise team collaboration and efficiency.
Looking for an effective content management platform that complies with all regulations, Millnet is the next step further to Packaging Content Management. Let’s book a demo and share our expertise !
